Cannabis culture is often draped in a stereotype clouded by black lights, bongs, and Bob Marley. But when you cast aside Cheech, Chong, Harold and Kumar, the weed world is a lot more relatable than what the media portrays. Launched on November 3, LA’s newest cannabis content site The Kind, lives by a simple slogan: “It’s not about what’s inside the joint, but more about the person behind it.”