Beverly Hills-based Influential announced it raised a $5 million Series A round today. The data-driven influencer marketing platform has raised $9 million to date, and plans to use the round of funding to hire developers and data scientists.
Three teammates at adtech company Viant share how the company amped up its data processing capabilities by moving to the cloud, building internal tools and embracing automation.
Ordermark product groups are accountable — and empowered — to run their own sprints, experiments, user research, roadmaps and more alongside their users. Their VP of product explains why this approach works so well for them.
