Back in 2007, LA was home to SocialVibe, a firm that created interactive ads for mobile games and music apps. Today, you might know that LA company as true[x], the well-funded digital adtech company backed by Pinnacle, Redpoint, Norwest and Jafco. Last week, those same investors invested $6 million to bring true[x]’s total funding to nearly $50 million.
Keeping up with the talented teams of LA can be a challenge, which is why we’ve highlighted 12 local companies that are building exciting tools and changing the status quo.
HopSkipDrive was founded to help bridge the gap for students in need of a way to get to and from school. The company’s ride-sharing app provides parents with the ability to schedule rides for their children up to eight hours in advance.
Whether it be an innovative idea, a business pitch or a request for a higher budget, the need to sell is constant and ubiquitous.
While professional salespeople must educate as part of the process, a successful transaction also requires a direct action from the consumer: listening.
