When it comes to e-commerce, no one wants to feel like a sheep. Being targeted and herded to new products invokes a Big Brother aura that leaves a bad taste with the average consumer. So how do you walk the fine-line between targeting customers and creeping them out? Burbank-based Connectivity is attempting to tackle the customer intelligence and engagement industry with a strategic and mindful approach.
In a recent interview with Built In, Centerfield CTO Gary Pak recalls some the lessons the leadership team recalled as they scaled the company and advice he has for others going through similar growth.
