E-commerce company Whatnot has secured $265 million in Series E funding. Greycroft, DST Global and Avra co-led the funding round, which saw contributions from both new and returning investors.
Whatnot’s app connects buyers and sellers through a digital marketplace that lets users shop for items like shoes, bags and sports collectibles via livestream. A LinkedIn post from the company shows its annual gross merchandise value for live sales exceeded $3 billion in 2024.
The live shopping platform is already active across 140 categories and nine countries, and the recent influx of capital brings Whatnot’s valuation to almost $5 billion, according to a post from Greycroft partner Marcie Vu about the announcement.
“The company is in a prime position to take advantage of market tailwinds to bring live shopping into the mainstream. In addition to category, geographic, format and other revenue expansion, we are particularly excited to see Whatnot bring the power of AI and its proprietary data set to create the best live shopping experience — enhancing personalization, discovery, trust and safety and customer support,” Vu Wrote.
