Adtech company VideoAmp has announced a $150 million Series G investment led by Vista Credit Partners. This round of funding will help accelerate VideoAmp’s growth and adoption of its advanced media currency solution that works to modernize how media is valued, bought and sold across screens.
VideoAmp helps advertisers more effectively measure and optimize for fragmented, cross-screen audiences, and it enables them to more accurately attribute their business outcomes. Its data methodology joins various inputs like set-top box data with smart TV data from automatic content recognition providers to offer an accurate household dataset for media measurement, planning, optimization and currency.
VideoAmp has seen significant adoption for its solutions. It counts 13 major linear and streaming publishers, all major media holding companies, several independent agencies as well as more than 75 advertisers among its customers. This round of funding will help VideoAmp continue to provide clients with the data and software solutions they need to access advanced audiences and real-time insights to plan, optimize and measure media investments across platforms.
