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uSamp, a provider of real-time insights, today announced that it has closed a new Series D round of financing for $15 million from two leading sources of private equity, OpenView Venture Partners and DuPont Capital Management.
Founded in 2008, uSamp has grown rapidly by focusing on driving technological innovation in market research, particularly in the utilization of mobile research. The company provides insight and sampling solutions to thousands of clients around the world including General Mills, Google, Microsoft, Clorox, Loews, NBC, WPP, Nielsen, Ipsos, and GFK.
“This financing will be used to accelerate the development of our Instant.ly platform, a powerful new way for marketers to access and evaluate data,” said Alan Gould, uSamp’s CEO. “The need to make sense of and act on changes in consumer behavior is placing a premium on insight products that are easy to access and that offer our clients multiple ways to understand their markets and interact with their customers.”
“We are extremely bullish on uSamp,” added Adam Marcus, Managing Director of OpenView Venture Partners. ”The company’s vision of enabling any marketer to get real-time insights redefines traditional market research. We believe uSamp will lead this evolution.”
Previous OpenView Investments include Monetate, the leading provider of testing, targeting, and personalization solutions for websites, and Mashery, the leading API management provider that was acquired by Intel in April 2013.
