“Traditional advertising on Instagram is limited to age and gender targeting,” Rezvani said. “theAmplify offers our clients a unique opportunity to reach people based on their most valuable interests."
With a suite of services offered through the proprietary technology SharedRank, theAmplify creates advertising campaigns on Instagram designed for major entertainment companies. These targeted campaigns engage millions of users on Instagram daily. theAmplify is the solution to the difficulty of marketing on Instagram by better measuring audiences on Instagram and focusing on an interactive experience.
While other Instagram-focused marketing firms do exist, theAmplify is the first firm to use advanced technology to understand audiences: “We are a data-driven native advertising platform,” Rezvani said.
Short-term, theAmplify hopes to continue to grow its client base to drive overall revenue and value for clients. “We target influencers with a minimum of 50,000 followers with our primary focus here being pairing brands with the perfect influencer audience, this approach will help us to continually grow our business.”
In the long-term, theAmplify will continue to focus on the native interactive experience to make it the best that it can be. “It is all about growing the products and technology,” Rezvani said.
With an 11-person team, theAmplify is positioning itself for quick growth. With many of their influencers receiving more than 100,000 engagements per photo, theAmplify may just have found the secret to marketing on Instagram. This not only surpasses campaign totals found with most competitors, but is also a large reason into theAmplify’s six week turnaround to be cash flow positive
“We have never been funded to date, and we have truly cultivated an environment for innovative product development and growth." This fully sustainable business is bringing data-driven marketing to a whole new level.
