Did you know that there are over 1.06 Billion monthly active users on Facebook, 680 Million mobile users, more than 50 million pages and 10 million apps? As a marketer, how do you cut through the noise and build engaging promotions and experiences that grow your audience and customer base on Facebook? Here are a few tips, tricks and tools we recommend to maximize your Facebook marketing ROI.
When putting together a comprehensive Facebook Marketing Plan, it’s important to use tools that will help you amplify, track and measure your user engagement success rates. “Plan. Prepare. Produce. Promote. Perform.” is a good slogan to live by when formulating your marketing strategy.
PLAN: First, set a goal and a realistic timeframe to achieve that goal. For example, you might want to double your Facebook fans, user engagements, and email sign-ups within the next three months.
PREPARE: Figure out what tools you can use to best achieve your goal. We recommend selecting tools that will help you easily publish, promote, drive traffic and monitor your success. Below are powerful tools that produce results.
Publish: Hootsuite is a great tool for managing your voice on social by providing you a simple dashboard to easily schedule messages and tweets to be published to your social accounts. Using a tool like Hootsuite helps you be more time efficient. Simply write the messages you want published, set the time and date, and Hootsuite will do the rest.
Promote: PromoJam provides a turnkey social media marketing platform for easily creating Facebook apps, Twitter apps, Pinterest apps and Instagram apps. You can use PromoJam to create Facebook contests, campaigns, sweepstakes and promotions that grow your social audience, engage customers and drive ROI. (See below for some great examples of promotions you can launch with PromoJam.)
Drive Traffic: Facebook has an effective and easy to use advertising platform built into the network. Once you have your advertising budget set, simply buy ads and direct them to the campaign you are promoting to increase traffic and exposure.
Monitor: Sprout Social is a social monitoring tool that scans multiple streams and applications, helping you listen to what people are saying about your brand online. Track keywords on Facebook and learn what your customers are really talking about.
PRODUCE: Now that you are prepared with all the right tools drive successful results on social, it is time to start marketing. Based on your end goal, create a campaign that you can launch using these tools to begin attracting new social customers and engaging your existing fan base.
If you are a restaurant for example, and your goal is to drive foot traffic into your restaurant, use PromoJam to create a Facebook contest app that incentivizes customers to share a message about your restaurant to their Facebook friends to unlock a coupon for a free appetizer when they purchase an entrée.
PROMOTE: Once you have built and launched your Facebook contest on PromoJam, use Hootsuite to schedule messages to be published on your Facebook Timeline linking to your PromoJam promotion. Once any campaign is launched, you should shift your focus to promotion. Your goal is to get as much traffic to a promotion as possible. The more traffic, the more the promotion will grow virally across Facebook.
With PromoJam, every user who participates shares a message about your contest to their Timeline. When their friends see your post, they click on the promotion’s link and are directed strait to your PromoJam promotion so that they can easily participate. The more people you get to your promotion, the better it will perform.
Use Facebook’s internal ad platform to purchase targeted ads that link directly to your promotion. Purchasing Facebook ads that link to your PromoJam promotion is a great way to increase traffic volume to the promotion. This can help you jump start the campaign and draw attention to your promotion.
PERFORM: After your promotion has got some traction, use Sprout Social to listen and monitor your customer’s sentiment on Facebook. Are they loving the contest? Is there anything you should change? If so, PromoJam is built for real-time results, so if you want to change a word or image on your promotion increase your success rates, you can simply make a change and PromoJam will instantly update your promotion.
Below are some great examples of Facebook Social Apps that you can easily create on PromoJam to launch successful Facebook campaigns that help you build thriving viral communities with sustainable social growth.
PromoJam’s Facebook Social Apps enable you to easily create contests, sweepstakes, like-gates and engaging promotions in minutes. Increase fans, likes and shares on Facebook with PromoJam.
Sweepstakes
Build customizable sweepstakes campaigns to engage an incentivize users on Facebook to interact with your brand. Maybe you’re a travel magazine publisher and you want to send one of your lucky readers to a spa in Tahiti? Run your next contest app with PromoJam, collect entries and effortlessly select a winner using PromoJam’s ‘Random Winner Selection Tool.’
Video Unlock
Are you the manager of a new gym or fitness center? Drive buzz and awareness of your company by sharing valuable content like a workout video. Let your Facebook fans unlock your exclusive workout video on your page with PromoJam’s ‘Share to Unlock a Video’ app. Fan’s will be prompted to share your message on their personal Timeline to gain access to the video.
Photo Unlock
Show off your stunning new line of handbags through an exclusive photo preview on Facebook with PromoJam’s ‘Share to Unlock a Photo’ app. Incentives your fans to unlock the picture by encouraging them to share your message to their personal Timeline so that their friends know all about your company!
Music Unlock
Want to share out your new single or EP that will be topping all the charts? Just use PromoJam’s ‘Share to Unlock Music’ Facebook app. Unlock a streaming music player after you encourage fans to share a message about your music with their friends on Facebook!
Like Gates
Want to increase your brand Page “Likes”? Done and done! Design and build engaging Facebook Like-Gates with PromoJam’s visual editor in just minutes. Like-Gates can be added onto any PromoJam app running in a Facebook Tab and will be a requirement for fans to click on in order to participate in your campaign.
Acquisition Forms
Sometimes a campaign can be as easy as just collecting your fans’ contact info so that you can send them your monthly newsletter. Easily collect emails and user data with a PromoJam ‘Acquisition Form’ app. You can even incentivize users and potential customers to fill out a form, answer questions or take a quiz on your Brand Page. With PromoJam’s drag & drop builder, creating forms has never been so easy!
Coupon Campaigns
Do you know what every consumer likes? A great discount! Attract new customers, engage existing customers and drive sales with a PromoJam ‘Coupon Campaign’ Facebook app! Encourage users to share a message about your coupon on their Timeline in order to receive your coupon offer! Users can print it directly, download it or view your coupon online for redemption!
PromoCode Campaigns
Drive sales and excitement with customers on Facebook by launching a PromoJam ‘PromoCode Campaign’ app. Encourage online and in-store purchases with this easy to execute promotion. It’s quick and easy to upload your PromoCodes into PromoJam 2.0 and even easier to share it out to your fans!
Download Campaigns
Get fans and customers excited and buzzing about your brand by giving away an exclusive download on Facebook. It could be an mp3, a video, a look book or more! Let PromoJam’s ‘Download Campaign’ app turn any download into a promotional opportunity on Facebook for you!
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