How often have you woken up just to grab your phone and begin checking email? Not work email but messages relevant to your on-the-go lifestyle?
Many times, we check on the status of things we ordered or appointments that need to be kept. What happens when things go wrong? Packages get delayed, appointments change and you get disappointed. For most this is just part of the day to day routine haphazardly navigating purchasing goods and services through a multitude of companies that have either embraced the change that happens in the blink of an eye or companies that have been unwilling to change due to costs or the uncertainty of the future. This can be detrimental to both the customer experience and the company that is attempting to maintain a bottom line that is in the black.
Technology and customers can change in a New York minute, what once was normal business for a company is now outdated and the customers have long since changed their purchasing habits to other companies. Why did they move so quickly from one company to the next?
Companies can move, change and grow when reacting to the changing landscape, this can prove difficult due to the high capital expense investment needed to implement new technology. This technology however; can make or break a company. What you change your platform to can make all the difference.
