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Since the rise of Groupon, targeted deals have been big business for online and mobile channels. Many competitors have struggled to differentiate themselves in this highly competitive space. One LA-area startup promises mobile coupons that are more secure, more quantifiable, and easier to use than ever before, and has raised over $500,000 to do so, according to an SEC filing.
Headquartered in Long Beach, Qmania sells 'trackable, fraud-resistant promotions' that are safe from customer misuse and employee theft, and that may provide better long-term engagement than the 'One Deal Stands' that some businesses fear. Some of its realy clients include Starwood Hotels and Popeye's Louisiana Kitchen Hawaii.
With Qmania, business managers can set up and adjust mobile deals on the fly. Its analytics can be quite specific, including specific codes linked to different locations or even differentiates individual employees. The deals are broadcast to smartphones so that word gets out immediately about time-sensitive offers. Customers can redeem coupons from their mobile devices by giving employees their codes, requiring no added hardware.
After cashing in their first deals, customers are automatically signed up for future offers from the company, encouraging loyalty and repeat business. Qmania provides tailored redemption reports, focusing on the selected analytics that matter most to management.
Qmania's mobile coupons are “easy to use and effective,” said Sean Uezu, president of Popeye's Hawaii, as quoted on the website. “Before Qmania, we could not accept mobile coupons.”
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