Aglet Hired New Execs, Vanilla Secured $11.6M, and More LA Tech News

Here’s what happened last week in LA tech.

Written by Ashley Bowden
Published on Sep. 07, 2021
Aglet Hired New Execs, Vanilla Secured $11.6M, and More LA Tech News
photo: Aglet / Facebook

Despite some smaller waves on the LA tech front last week, a handful of companies pulled through with brand new developments. Catch up on the latest from these West Coast companies. This is the Built In LA weekly refresh. 

Flip pulled in $28M. Its mobile app allows users to watch shopping shows via livestream and receive same-day delivery of the goods they purchase. Flip’s platform combines social commerce and end-to-end logistics to make this happen. Alongside its new funding, the company also announced the addition of commissioned video reviews for its users. With its Series A round led by Streamlined Ventures, Flip is building out its brand offering and investing in its logistics tech. [Built In LA] 

Aglet expands its leadership team. The company developed a metaverse-commerce mobile game targeting sneakerheads. Joining the company’s advisory board are Jason Mayden of Fear of God Athletics, Akshay Khanna of StubHub and Ed Del Castillo, formerly of HERO Digital Entertainment. Aglet also brought on Tim Richards as head of design and Robert Juster as head of publishing. [Email] 

LA tech quote of the week

“Estate planning is the most over-promised and under-delivered service that exists in our industry, yet every client needs an estate plan, and most advisors lack the tools to help their clients proactively and effectively. A high-quality estate-planning offering will help differentiate the best advisors from the rest.” — Steve Lockshin, Vanilla founder

Vanilla secured $11.6M. Offering a comprehensive solution for families of all class backgrounds, the platform covers the financial and legal aspects of estate planning and automates any planning procedures. Backed by investors including Venrock, who led this Series A round, and NBA legend Michael Jordan, Vanilla is continuing its work and has plans to hire engineering talent as well as build out its design, marketing and customer support teams. [Built In LA]

RedCircle raised $6Mdd [PR Newswire]

C3 launched a new virtual kitchen brand. The platform allows customers to purchase food from restaurants that have no physical locations through delivery apps. It announced the launch of fried chicken brand Radical Rooster’s Chicken in partnership with GrubHub. The brand will be available in Chicago, LA and New York City. [SoCal Tech]

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