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Fast fashion has become a huge force in retailing, as seen by the increasing ubiquity of stores such as H&M, Forever 21, Zara,TopShop, and the like. But while those companies are clearly dominating High Streets all over the world, their chief focus is in the brick-and-mortar realm, and the web has been an afterthought at best.
A Los Angeles-based startup called DailyLook is setting its sights on being the go-to fast fashion brand based completely on the web — the e-commerce answer to H&M. To do that, the company has raised a healthy $2.5 million seed round from a number of investors, including GRP Partners, RRE, SV Angel,Novel TMT Ventures, Matt Coffin, Thomas Mclnerney, and Rachel Zoe.
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