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After selling three companies, Kai Buehler wanted to give some of his good fortune back. He began actively raising money for charitable causes, and ever-the-entrepreneur, found yet another business opportunity in the process.
Buehler went on to start Causora, which aims to be “the frequent flyer program for charitable giving.” The startup launched today and revealed that it has raised an initial angel round of funding.
Causora is a social giving platform that rewards donations. People donate money to charities through the site and receive the same amount back as a gift card from a participating merchants. The more they give, the more they receive back. After selling Watchpoints (which gives rewards for watching TV) to Viggl in 2011, Buehler got involved in raising money for his daughter’s school. He saw that donors were greatly incentivized if they received tangible rewards and a choice about where to redeem their rewards.
