Content alone isn’t enough. By 2018, an estimated 84% of communications will be visual (Source). But why is visual content so important and what are some tactics for making sure you’re getting the results you want? Here’s everything you need to know before you go about creating your own visual content marketing strategy.
Before we delve into strategy and how to best optimize your web content to improve brand engagement, we should probably address the elephant in the room: what is visual content anyway? Visual content includes any and every type of marketing graphic that might be seen in your brand’s digital footprint.
Below you’ll find a round-up of the various types of visual content you might consider using as part of your overall content strategy.
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