BetterBrand Raised $6m, ECFX Secured $7M, and More LA Tech News

Catch up on the latest developments from the Los Angeles tech sector.
Written by Ashley Bowden
June 26, 2023Updated: June 26, 2023
A morning photo of the LA skyline.
Photo: Shutterstock

With a new executive hire and several fresh funding rounds, tech advancements are well underway in Tinseltown. Read up on the latest news with the Built In LA Weekly Refresh.

HiveWatch hired a new CRO. HiveWatch develops physical security solutions to help businesses respond to threats in real time. The company announced the appointment of Steve Hult as its new chief revenue officer. Formerly of Twitter, Hult will be responsible for leading HiveWatch’s sales, customer success and partnership teams in his new role. [Built In LA]

BetterBrand pulled in $6M. Consumer foodtech company BetterBrand aims to make carb-heavy foods like bread healthier. BetterBrand’s high-protein low-carb bagel product is available at stores across the country, including Whole Foods, Sprouts, Bristol Farms and FoxTrot. With its Series A funding led by VERSO Capital, the company plans to expand into new markets across North America and Europe. [Business Wire]

LA Tech Quote of the Week

“The responsibility of managing the careers of many of the greatest athletes over the past half century demanded that I take ‘the road not taken’ — employing a creative, almost disruptive approach to establishing both athlete brands and corporate brand partnerships. I am committed to taking a similar approach to content on behalf of Pangea Entertainment Productions.”— David Falk, president of Pangea Entertainment Productions

Pangea Entertainment Productions launched. The new media studio develops and produces content across multiple channels surrounding topics like technology, video games, sports and entertainment. PEP, is led by David Falk, a sports agent and producer, and its board is chaired by Jon Miller, the CEO of Integrated Media. PEP will announce a lineup of original intellectual properties later in 2023. [PR Newswire]

ECFX raised $7M. Headquartered in Venice, ECFX equips law firms and legal teams with electronic court notice management software. The company announced a new round of growth capital from investors including The LegalTech Fund and Cove Fund. It plans to use this fresh funding to expand its platform and further its position in the legaltech market. [FinSMEs]

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