Los Angeles-based startup Arrows announced Tuesday that it raised $2.75 million in seed financing to transform the onboarding process for businesses and their customers. The round was led by Gradient Ventures.
Arrows’ onboarding toolkit includes things like automated email reminders, due dates and assigned tasks. The platform also provides businesses with a way to collaborate, strategize and coordinate together.
Although Arrows primarily works with small customer success teams, the company has its eyes set on collaborating with much larger businesses in the near future.
“We firmly believe that successful onboarding is the key to a successful business,” Daniel Zarick, co-founder and CEO of Arrows, said in a statement. “We also have a core belief that onboarding never ends. Onboarding is a wedge into the entire customer lifecycle, and we want to give businesses large and small the tools necessary for a seamless, effective, long-term onboarding.”
Zarick got his start at Twilio about 10 years ago. As the company’s second product manager, a lot of his work involved sprucing up internal tools.
“I always was very interested in the teams inside companies that don't really get enough resources to build out their own workflows and processes,” Zarick said in an interview with Built In. “After I left Twilio, I spent a number of years building a design studio to work with clients and I was always looking for things that kind of fit that internal workflow, helping people do a better job with their tasks.”
Now, this fresh financing will go toward building out the Arrows team as the company continues to scale. While it is a remote-first company, Arrows is passionate about maintaining a strong presence in SoCal.
“We really would love to hire people in LA and we think that a lot of people who are looking for a tech hub to live in with a bunch of creative, interesting people will really be drawn here,” Zarick said.
The seed round includes investments from over 40 angels including Twilio CEO Jeff Lawson and Sprout Social CEO Justyn Howard.
“Jeff hired me at Twilio and he definitely recognizes the importance of customer relationships and onboarding,” Zarick continued. “We have a lot of [investors] that have been there and built companies, and been executives for other large companies, that have seen this missing piece of the puzzle that we’re trying to solve for.”