Santa Monica and Toronto-based app
announced its latest round of venture funding today.
The on-demand gifting service raised $3.2 million from a large group of technology and angel investors in the U.S. and Canada. The group included Darr Aley (former director of M&A at Amazon) and Michael Klein (former San Diego Charger owner) as well as the United Talent Agency's Peter Benedek (Partner), Jeremy Zimmer (CEO) and Jim Berkus (Chairman).
The app launched in the U.S. market in December and allows users to select curated gifts from popular brands like The Bouqs, DAVIDsTea, Four Seasons, Sugarfina and Native Union. The sender is not required to enter an address and simply enters the receiver's email address or phone number to orchestrate the delivery.
CEO Jason Reid said the company is rapidly expanding its selection, adding about 50 products a week.
"The two primary uses of the funding are user acquisition and marketing as well as ongoing product development," Reid said. "We are continually looking to evolve and improve user experience and the functionality of the app."
The company also recently hired the former Head of Product from eBay Canada to help develop their mobile platforms.
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