New LA platform bringing advertising to VR

March 10, 2016

The VR buzz continued today, and this time ad tech is thrown in the mix.

, a mobile VR ad network, officially unveiled their platform today. The company has been in private beta since December 2015.

The service was created to help consumers find relatable VR apps and entertainment while also providing an outlet to VR developers to create awareness for their content. 

The ads (displayed as VR trailers) are woven into other virtual reality content hosted on any Samsung Gear, Oculus, Google Cardboard and other VR headsets. The platform also comes with tracking and campaign analytics to report download rates and trailer completion percentages.  

"The beautiful part about our solution is that it's embedded as a native part of the VR content experience," said CEO and co-founder Mihir Shah. "Our ads, which are based in virtual reality themselves, are set within other VR experiences, so it's seamless for the viewer and doesn't take them out of their app or the experience as a whole. We feel VR within VR is the best way to promote VR apps."

To promote this VR inside VR Inception-style platform, Shah and his team will be heading to next week's Game Developers Conference in San Francisco. But Shah know the company's real focus remains here in LA. 

"We plan on capitalizing on the local industry in LA by not only locating an office here but by entrenching ourselves within the community. We work closely with several LA businesses already, and we aim to help all the artists and content publishers building VR content to turn their hard work and creativity into commercial success." 

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