Last year in February, free social multimedia platform Pheed accomplished a feat not many other social networking apps can hold, they achieved spot No. 1 in Apple's App Store ahead of Facebook and Twitter for just over one week.
"Since our launch we have hit No. 1 in the App Store three times in the past year," co-founder and CEO Phil Haus said.
Founded in 2012, Pheed enables content creators to create, inspire, and share text, photos, videos, audio tracks, voice notes, audio tracks, and live broadcasts. Pheed has a younger demographic than its counterparts Vine, Snapchat, Twitter, Facebook and YouTube and is the first application that features Pay Per View (PPV) content on both video and audio events for mobile devices.
Since its release on the App Store and Play Store, Pheed has received roughly 5 million downloads, and maintains 1.2 million active users. "We really have had organic growth to date," Haus said. "We wanted to create a platform where creative people can create and experience for free."
As other social networking sites struggle to reach younger demographics Pheed boasts an impressive 82 percent of active users that are between the ages of 13 to 21, proof of Pheed's popularity with the younger generation.
Pheed has claimed a few notable celebrities such as Miley Cyrus, Nas and The Game as early users of the app. "By getting these celebrities to use our application we were able to attract a lot of new young users to Pheed."
Lead investor O.D. Kobo led a seed round to grow the team to 20 and to establish Pheed's place within the social networking market. "To date we have an impressive team that all share Pheed's vision of being a place to express yourself."
In the short-term, the Pheed team plans to release some new key features to better the app experience: "We will be making some exciting updates to the photo and video sections of Pheed very soon," Haus said.
With updates on the way, and a move from Beverly Hills to a Venice oceanfront beach house for the team to work out of, Pheed is positioning itself for large growth.
"Pheed really is a counter-culture of creatives, surfers, people that want to own communities to create in each and every way possible. This year has been a crazy good ride, and we can't wait to see what's next."