We’re seeking an experienced Digital Marketing Manager to join our headquarters in Santa Monica, CA. As an integral part of the business development team, you will help build awareness and drive interest in our platform for universities..

In this role, you will work with our Director of Business Development to analyze marketing metrics and customer data and build strategies for growth. You will also develop engaging, persuasive content and collateral for our marketing campaigns, blog, website and social media. The ideal candidate must have strong creative and professional writing skills for drafting copy and content and also an analytic mind for optimizing our outreach strategy based on marketing metrics and customer data.


Responsibilities

• Drive content planning and execution. Develop quarterly goals and themes for different buyer segments.
• Establish clear editorial standards, ensure that all content reflects our core messaging and clearly provides benefits to our audience.
• Successfully execute the content strategy and partner across departments to ensure timelines, project deadlines and all content-related dependencies are clearly understood.
• Develop and enforce a content style guide for all copy on the web site and on external marketing material including online and print.
• Execute on large quantity content projects. e.g. case studies, email and social media content, white papers,  website, landing pages, blog posts, video, sales presentations, ebooks, webinars, infographics, slideshare, invitations, advertising copy.
• Implement new tools and process for efficient creation and effective measurement of content success.
• Be the go-to resource on best practices and new ideas in content marketing and promotion.

Requirements:

• Strong writing skills.
• Bachelor’s Degree (marketing or related field preferred).
• 3-6 years of experience in a similar role.
• Demonstrated ability to work with internal and external stakeholders.
• Must be self-motivated and a proactive self-starter with ability to handle multiple complex tasks.
• Proven project management skills for complicated projects.
• Online marketing and social media management experience required.
• Proven track record of working in a fast-paced marketing environment.
• Self-starter who is motivated to learn new things.
• A portfolio of written work you share with pride.  Samples should include original and thought-provoking pieces in a variety of mediums.
• Excellent communicator with a knack for identifying compelling stories and trends.
• A passion for storytelling and the ability to create editorial that is both educational and engaging.
• Ability to track content performance (i.e. views, downloads, likes, mentions, etc.) and have an understanding of return on our investments (ROI) measurement.
• Solid understanding of online marketing, familiar with the basic principles of SEO, content marketing, demand generation, and social media marketing.
• Knowledge of tools of the trade including a content management system, website analytics and keyword research tools (among others).

The Company

12Twenty is the intelligent way to collect and report student employment data. Using innovative data acquisition technology, 12Twenty seamlessly and intuitively aggregates data, allowing career counselors to obtain coveted statistics and generate essential reports with a single click.  Save time and money while learning more about students than ever before.