Coord, CO-OP
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Overview:
The CO-OP Specialist is responsible for generating revenue growth utilizing manufacturer CO-OP funds and programs. The Specialist will work directly with sales on new prospects and existing clients in the categories of Auto and Retail.
Responsibilities include introducing, developing, executing and maintaining a successful revenue-producing CO-OP Advertising Sales Department. Responsible in the education of our full service CO-OP solutions, CO-OP programs and claim processes across all sales channels and extending this education to our Account Executives, their clients and prospects.
Responsibilities:- Build manufacturer relationships to proactively develop and create customized, consultative, solutions & initiatives to meet manufacturer needs and grow revenue.
- Identify opportunities to connect National Manufacturer CO-OP funds to retailers on a local level.
- Provides above information and details to LA Times sales in Automotive and Retail categories to aid in closing new business and slow declining revenues of existing clients.
- Coordinates across other Tribune properties on opportunities, success and strategies to increase CO-OP participation and revenues.
- Tracking CO-OP funds, ad copy approvals.
- Supervises CO-Op Coordinators for monthly billing and reimbursement of manufacturer CO-OP funds, Market Development Funds (MDF) and Product Development Funds (PDF).
- Provide credible, accurate forecasting and tracking of CO-OP revenues.
- AA degree or equivalent Co-Op experience is required
- 3-5 years experience in a fast-paced, sales environment with Co-Op knowledge
- Excellent track record on meeting and exceeding revenue goal in previous CO-OP field
- Excellent organizational and time management skills who demonstrates success in prioritizing workload and meeting deadlines for multiple projects.
- A thorough knowledge Co-Op tools and daily usage of Microsoft Word and Excel
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