<p>The core of Convertro is superior non-cookie-based tracking, which allows us to follow far more customer-initiated marketing interactions than possible with conventional approaches. We combine this with best-of-breed database technology and the analytical horsepower needed to provide the most comprehensive data set available along with the most flexible analysis to produce meaningful and actionable optimizations. In addition to our online marketing capabilities, we offer robust tools to incorporate the impact of television marketing.</p>