<p>When we first started working on the Burstly toolset in early 2009 it was clear to us there was a huge need for developers to have complete control over their app business. And thats even more true today given some of the large shifts that have already taken place in the app ecosystem. While its still early in the mobile app market and we aren't satisfied yet, we're working with some really great partners and we've taken some great steps to empower developers. Today, Burstly helps app developers cross-promote their new apps and drive in app purchases, work with a ton of 3rd party monetization partners, as well as enable them to create direct sales relationships. The toolset works across multiple products including custom badges and buttons, display ads, and in-game rewards.</p>