Lead visual strategy and execution for product launch campaigns across digital, social, and video. Manage external agencies, studios, and freelancers; oversee photo/video production and on-location shoots; expand Fenders multicultural brand voice; and deliver engaging customer-facing creative that aligns with marketing, social, artist, and digital teams.

Own Fender.com growth and optimization: analyze site and funnel performance, run A/B and multivariate tests, prioritize test roadmap, provide data-driven recommendations, build business cases, and report results to influence Product, UX, Merchandising, and Marketing.