Lead global digital marketing for priority artists and catalog, designing platform-native campaigns across streaming, social, creators, paid media and brand partnerships. Build scalable fan acquisition/retention systems using first-party data and CRM, activate creator ecosystems, leverage AI-assisted tools, and mentor a high-performing global team to drive measurable audience growth, engagement, and consumption.

Lead digital marketing strategy and execution for Hip-Hop and R&B artists across platforms. Plan, roll out, and optimize campaigns, monitor cross-platform performance, grow artist databases and CRM, conceptualize content, and integrate AI/new tech. Collaborate with artists, managers, producers, and creative teams to drive audience growth, engagement, and cultural relevance.