Leads the creation, production, distribution, and performance analysis of NIL multimedia content for university athletics, student athletes, brands, and partners. Develops creative concepts, manages productions and distribution plans, presents strategies and campaign recaps, and serves as a liaison among athletic departments, sales teams, sponsors, and content stakeholders. Produces video, audio, graphics, podcasts, livestreams, and social activations while establishing content best practices and ensuring compliance with university, conference, and NCAA requirements.