Lead Salesforce Lead-to-Order transformation initiatives across sales, AI, and mobile experiences. Gather requirements, design processes and solutions, prioritize AI use cases, manage functional backlogs, evaluate build-versus-buy options, and oversee testing, training, documentation, adoption, and continuous enhancements. Partner with Sales, Finance, Legal, Data, and Platform teams to deliver compliant, measurable capabilities that improve seller productivity and trust in AI-enabled workflows.