Lead Crunchyroll's premium, drop-driven eCommerce business: define merchandise vision, creative direction, collection strategy, vendor partnerships, launch cadence, and commercial performance. Build and lead a merchandising and creative commerce team, partner cross-functionally to drive discovery and conversion, and create limited-edition, collectible products that resonate with anime fans.

Lead design and pilot a unified product development operating model. Define tooling and AI-enabled workflows, run cross-functional pilot teams, measure success metrics, and partner with executives to scale the model across the organization.