Owns Munchkin’s TikTok Shop business, including P&L, growth strategy, merchandising, promotions, affiliate commerce, LIVE programming, paid amplification, inventory readiness, platform relationships, and operational performance. The role builds a scalable social-commerce channel by connecting creators, content, products, and conversion while balancing growth with profitable economics.

Owns the three-year strategy, portfolio architecture, innovation pipeline, and commercialization plans for Munchkin’s Feeding business. Uses consumer research, market intelligence, competitive data, and financial analysis to identify opportunities, define product requirements, build business cases, and guide products from concept through launch. Partners cross-functionally with product development, engineering, regulatory, sales, finance, marketing, and digital commerce while managing direct reports and leading strategic planning.