Administer and enhance Salesforce for VIP teams by configuring flows, reports, dashboards, access, and data management. Gather stakeholder requirements, troubleshoot user issues, support adoption, and collaborate with development, analytics, and data engineering teams on integrations and technical solutions. Query and validate data using SQL and Snowflake, test system enhancements, and identify process improvements while maintaining Salesforce data accuracy and integrity.

Develops strategy and operations for the Loyalty & VIP Growth organization by building roadmaps, scalable processes, KPI frameworks, competitive intelligence, and data-driven recommendations. Identifies AI and automation opportunities, builds productivity tools and agents, and partners cross-functionally to execute strategic initiatives and improve business performance.