The Yield Planning Analyst manages digital pricing and yield planning strategy, analyzes ad products, and collaborates with sales and operations teams to optimize pricing and inventory.
About Us
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
About The Role:
The Yield Planning Analyst will serve the Commercial Team by managing digital pricing responsibilities, lead yield planning strategy, and assist in analyzing our suite of ad products and packages to provide insights to help innovate and optimize our sales efforts and ad product offering. They will play a critical role in creating sponsorship and other strategic media packages and be the resident expert on these offerings. They will also be responsible for careful review and approvals of discounting and other price-related requests. This analyst will partner with sales, sales planning, and ad operations teams for pricing support and trend insights.
Responsibilities
- The Yield Planning Analyst strategizes and partners with sales planning and sales teams to ensure every proposal meets both client and internal objectives.
- Manage daily inventory and pricing requests from Sales, and Sales Planning teams, providing product recommendations, queue management, inventory trends, or alternative options.
- Manage the daily rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems (order management and ad server).
- Engage broader operational teams and inventory suppliers on issues, trends, and potential issues.
- Work with Operation teams to proactively optimize product pricing.
- Create and troubleshoot various targeting needs in both the Ad Server (Google Ad Manager) and create relevant products within the Order Management System (AdPoint).
- Partner with the Programmatic Team to enhance product catalog to accomplish parity with direct.
- Help oversee digital ad product catalog, by partnering with the Ad Product Team by creating new or optimizing current ad products.
- Conduct ad hoc analysis to provide guidance to sales support teams and help advise on best practices in pricing.
- Browse the content on our site regularly and frequently to ensure our client’s ads are delivering as expected.
- Assist in pricing-relevant conversations with Finance and Audit teams, when applicable.
Requirements
- Education: BA/BS preferred.
- 2+ years post-collegiate work experience in a sales support, sales operations, or analytics role.
- Previous product analytics experience in digital advertising preferred.
- Candidates with experience in top-tier online advertising or marketing analytics organizations with strongly preferred.
- Strong analytical skills and ability to clearly synthesize large dataset into key insights.
- Excellent time management and attention to detail.
- Comfortable in fast-paced and changing environment.
- Excellent written and communication skills.
- This is a remote-based position in the United States or Canada.
The annual base salary range for this role is $70,000.00 - $80,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.
The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes:
- Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
- Savings accounts for medical, wellness, and childcare expenses.
- 401k retirement savings plan and employer match.
- Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.
For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.
Beware of fraudulent job recruiting schemes! Our recruiters use [email protected] exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to [email protected].
Top Skills
Adpoint
Google Ad Manager
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