[WEBTOON] Senior Marketing Manager, Community & Social

Responsibilities

Creator & Influencer Program (60%)

• Identify and recruit creators, influencers, and community leaders with genuine credibility among the Comics audience — across TikTok, YouTube, Instagram, podcasts, and beyond

• Own the full creator relationship: outreach, contracting, briefing, feedback, and performance tracking

• Define the scope of each creator's output — format, angle, message, and hook — and develop the creative briefs that translate that vision into execution

• Own output quality end-to-end: provide substantive feedback throughout the process and maintain a high bar for what is published

• Design and manage creator-based growth programs — referral mechanics, affiliate structures, and exclusive incentives — that position creators as a scalable acquisition channel, not solely a brand awareness vehicle

• Build and maintain an always-on ambassador roster, not a series of isolated campaign partnerships

Community & Social Channel Management (40%)

• Maintain an active presence in the spaces where the audience engages — Reddit, Discord, Facebook groups, X/Twitter, and fan forums

• Develop relationships with community leaders and high-influence users, and cultivate them as long-term advocates for the platform

• Monitor community conversation, surface actionable insights to the broader team, and identify moments with activation potential

• Own the platform's official social channels: content calendar, posting cadence, brand voice, and format strategy

• Align with Marvel/Disney's social operations, content calendars, and publishing guidelines to ensure consistency across the broader IP ecosystem

What We're Looking For

What We're Looking For

Requirements

• 6+ years in social media, community management, influencer marketing, or content — preferably at a media/entertainment/gaming company

• Substantive knowledge of comics and pop culture fan communities Proven experience developing creator-driven growth programs — referral, affiliate, or ambassador structures with a direct connection to acquisition outcomes

• Hands-on experience managing social channels with a meaningful following, with accountability for performance beyond scheduling and publishing

• Strong creative instincts and writing ability — capable of distinguishing and producing high-quality briefs and content concepts

• High resilience and bias for action — operates effectively in a fast-moving environment with shifting context and a high standard of execution

Preferred

• Active presence in Marvel, graphic novel, or comics fan communities

• Experience operating within IP licensor brand guidelines 

• Background in fan communities, conventions, or collector culture

• Experience at a subscription or app-based product

Salary Range and Description

$77,000 - $154,000 / annually
Please note, the above range is listed in USD.