[WEBTOON] Executive Creative Director, WEBTOON Consumer Goods

What You’ll Be Doing:

• Partner with the Head of Consumer Goods to develop and implement a compelling creative vision and strategy for the relaunch of the WEBTOON Webshop
• Initiate strategy meetings with key partners and internal stakeholders to understand business objectives and partner needs 
• Manage relationship with webshop licensee to ensure creative deliverables and materials are provided in a timely manner and they meet all expected delivery dates in turn
• Work with our IP Strategy team and Korean colleagues to identify key product mix to import 
• Gain insights into the WEBTOON fandom with the goal to make the SHOP a destination
• Develop an IP-focused full-year release plan and supporting workback schedules
• Collaborate with Traffic Coordinator and Production to develop project schedule templates that allow for scalability 
• Oversee two high-performing teams, providing high-level guidance and creative vision


Design & Production:
• Advise on brand guideline adjustments/best practices to create a recognizable look and feel across all products
• Stay up on consumer product trends to ensure packaging and book covers fits into ever-evolving market
• Provide mentorship to in house designer and coach on how to provide feedback and creative direction to our stable of freelancers


Marketing & Publicity: 
• Lead creative brainstorming sessions to drive GTM strategies for top tier releases 
• Act as a liaison between marketing & publicity and our internal design team (based in Korea) as needed to clarify creative direction
•  Ensure brand consistency across all marketing touchpoints, from social media to product packaging and advertisements
• Review and approve all creative assets, providing constructive feedback and ensuring adherence to brand guidelines
• Manage Assistant Manager, Ad Promo providing pathway for growth and development

What We’re Looking For:

• 8+ years working in a creatively driven role with at least 3 years managing teams and overseeing budgets
• Strong leadership skills with the ability to set and prioritize goals, yet willing to be hands-on to get the job done (a “coach-player”)
• An accountable and proactive troubleshooter driven by fixing problems
•  Experience in consumer-facing platform design, ideally with an e-commerce or sales focus with a strong cross-category portfolio (styleguides, product development and marketing assets)
• Proficiency with key design tools (Photoshop, Illustrator, etc) and familiarity with project management tools (such as Asana, Monday)
• A network of freelancer designers, photographers, specialists to tap into 
• Effective written, verbal, and oral communication skills