Similar Jobs at Verkada Inc
We know that webinars are one of the best ways to provide incisive thought leadership, product deep dives, and customer spotlights to audiences of all segments and awareness levels across the world. We are seeking a skilled, insightful Webinar Programs Manager to join our team. You'll be responsible for ensuring webinars are deployed and positioned in a compelling, consistent, and recognizable way to our market, ultimately helping drive both new business and current customer engagement. A successful candidate will have strong content ideation and project management skills with a keen eye for detail and an insatiable urge to continuously improve results.
The Program Manager will work collaboratively across a cross-functional team including Content Marketing, Product Marketing, Sales, Demand Generation, and Product while orchestrating multiple webinars, roundtables, and panels for offices across the world. The webinar program focuses on deliverability and execution of the full webinar process, from conception to execution. A key function of your role is to deliver a best-in-class webinar experience for our global audience while testing topics and messaging to ensure maximal registration and attendance.
ResponsibilitiesAs a Webinar Manager, you will:
- Own the program and be responsible for its success including attendance, engagement, quality, and conversion.
- Collaborate with a cross-functional marketing team to select and schedule high impact webinar topics, presenters, and registration campaigns, including promotional emails, landing page copy, and follow up.
- Maintain/augment webinar pages to keep them up to date.
- Work with internal and external designers to help bring webinar assets to life, providing review, and feedback.
- Work with sales to identify and showcase customer panels, and with comms and marketing to identify and showcase compelling third-party thought leadership.
- Measure and report on consumption and conversion objectives for webinar programs.
- Create thoughtful, measurable ROI metrics, data insight, and course adjustments for webinar campaigns.
- Proven experience in B2B content marketing, ideally focused on webinar-type programs.
- Exceptionally strong writing and content ideation abilities (marketing copy that engages, motivates, and creates action across various touchpoints such as email and web content).
- Experience managing large-scale marketing campaigns and optimizing performance.
- Experience owning content projects end-to-end, from concept through development, with a demonstrated ability to have exceptional attention to detail and processes
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams.
- Strong analytical skills and data-driven thinking, while also being an excellent communicator and project manager.
Please note that this role is based in San Mateo, CA
US Employee BenefitsVerkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
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