We're hiring a part-time contractor to own the end-to-end execution of our webinar program and the content engine that wraps around it. You'll handle the marketing operations (forms, landing pages, email sequences, data tracking) and the creative output (follow-up writing, on-demand conversions, companion blogs) that turn each webinar into a long-tail content asset.
This is a hands-on role for someone who can build a landing page in the morning, write a nurture email after lunch, and pull SEO data into a blog brief by the end of the day. You should be equally comfortable in HubSpot workflows and a Notion doc. Note, you are not expected to host the webinars — but if you like to be on camera, we’d love to have that conversation, too.
What You'll Do
Own the end-to-end execution of each webinar, from registration setup through live event delivery. You'll build and manage the infrastructure that captures registrants, tracks attendance, and routes data back into our marketing systems — and you'll turn every live webinar into a durable on-demand asset that continues generating pipeline long after the event ends.
Email marketingDrive the full email program around each webinar — invites, reminders, follow-ups, and longer-arc nurtures that keep PushPress top-of-mind with registrants and attendees. The goal is to move people toward the next step in their journey, whether that's a demo, a product trial, or a related piece of content, and to continuously sharpen performance through testing and iteration on subject lines, copy, and sequence structure.
Content developmentTranslate each webinar into a full content ecosystem — companion blogs, on-demand pages, video assets, and supporting copy across channels. You'll maintain a consistent PushPress voice and point of view across every asset the program produces, and you'll have the instinct to spot which webinar themes are worth scaling into standalone content series, evergreen resources, or future programming.
Strategy & optimizationUse performance data to identify what's working, what isn't, and where the program should go next. You'll ground webinar and content decisions in real search and AI-citation data — what gym owners are actually asking, and where PushPress can win visibility — and apply SEO and AEO best practices across the program so every asset compounds over time. From there, you'll surface program-level recommendations that improve conversion, attendance, and downstream pipeline impact.
What We're Looking For
- 3+ years in marketing ops, content marketing, or a hybrid role at a B2B SaaS company
- Fluent in HubSpot (emails, forms, workflows, lists, reporting)
- Fluent in Webflow (building and editing landing pages, working within an established design system)
- Proficiency using Claude (or equivalent LLM platform) to power your content engine
- Experience owning webinars in Zoom — including registration setup, attendee tracking, and on-demand conversion
- Working knowledge of SEO (keyword research, on-page optimization, internal linking) and AEO (optimizing content to be cited by AI search engines)
- Comfortable with Ahrefs, GSC, and AirOps — or able to ramp on them quickly
- Strong writer who can move between email copy, landing page copy, and long-form blog content without losing the brand voice
- Self-directed — you can take a calendar of upcoming webinars and run the program without a lot of hand-holding
- Experience marketing to gym owners, fitness professionals, or other SMB operators
- Familiarity with PushPress's brand voice (or the willingness to learn it quickly)
- Light design sensibility — you can pull a landing page together that looks on-brand
- Experience with video editing tools for repurposing webinar recordings
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