Lead Token Metrics' marketing strategy in the Web3 space, enhance brand visibility, engage the community, and oversee content strategy and communications.
Token Metrics is looking for a visionary leader to join our team as the Head of Marketing and Communications in the exciting realm of Web3 technology. As the driving force behind our marketing strategy, you will spearhead initiatives to elevate our brand presence, engage with our community, and communicate our vision of decentralization and blockchain technology to the world. This role requires a strategic thinker with a deep understanding of both traditional and emerging marketing channels, coupled with a passion for blockchain technology. If you're ready to shape the future of Web3, we want to hear from you.
Responsibilities
- Strategic Marketing Leadership: Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth.
- Product Marketing Innovation: Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement.
- Corporate Communications Excellence: Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, crafting compelling press releases, and articulating the company's mission and achievements.
- Brand Development and Positioning: Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels.
- Community Engagement and Growth: Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy.
- Content Strategy Leadership: Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand.
- Cross-Functional Collaboration: Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives.
- Team Development: Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team.
Requirements
- Crypto Market Mastery: Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.
- Proven Marketing Leadership: 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies.
- Growth Hacking and Product Marketing Expertise: A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics.
- Corporate Communication and PR Skills: Strong experience in managing corporate communications, with the ability to navigate media relations and articulate a compelling brand story.
- Community Building Skills: Exceptional ability in cultivating and engaging online communities, with specific success within the crypto sector.
- Content Strategy and Development Savvy: Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience.
- Educational Background: Bachelor's degree in Marketing, Business, Communications, or related fields. Master's degree or professional marketing or blockchain certifications preferred.
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence based crypto indices, rankings, and price predictions.
Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.
Top Skills
Blockchain
Crypto
Data-Driven Tactics
Digital Marketing Channels
Marketing Tools
Social Media Platforms
Web3
Similar Jobs
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
The Senior Customer Marketing Specialist at SailPoint will be responsible for developing advocacy programs, managing cross-functional stakeholder relationships, and creating engaging content to drive customer success and product adoption. This role involves both strategic planning and tactical execution, focusing on enhancing customer experiences and outcomes through effective marketing initiatives.
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
The Customer Experience Product Marketing Manager will develop go-to-market strategies, create messaging, and elevate the brand's thought leadership in identity security services while collaborating across various teams.
Top Skills:
AsanaConfluenceCoupaLucid ChartSalesforceTableau
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
The Oncology Scientific Communications Director leads strategic scientific communication planning for Pfizer's oncology medicines, ensuring content aligns with medical priorities and engages the oncology community effectively.
Top Skills:
BiopharmaceuticalMedical AffairsMedical Communications
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
