The Walmart PPC Specialist plans and executes PPC campaigns, monitors performance, informs clients with reports, and collaborates with teams on media assets.
Walmart Media Buyer Associate
// WHO YOU ARE //
You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
// DAY-TO-DAY //
- Full understanding and execution of Walmart PPC products, including Sponsored Products and Sponsored Brands
- Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously.
- Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
- Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size
- Communicate with those clients on at least a weekly basis, providing quality and frequent cadences
- Present quarterly forecasting and performance to all brands in your book of business
- Leverage all analytical and reporting tools available to extract maximum value from available information
- Create and analyze performance reports to inform relevant teams.
- Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
- Constantly learn and experiment new effective bidding, ad placement, and management techniques.
- Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
- Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
- Participate in budget allocation for different channels and platforms.
// WHAT YOU BRING //
- Walmart Connect hands on keyboard
- Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
- Excellent organization, tactical, analytical/data management, Excel, and communication skills
Top Skills
Excel
Sponsored Brands
Sponsored Products
Walmart Ppc
Vendo Los Angeles, California, USA Office
Our ocean view office is in sunny Los Angeles - Brentwood/Santa Monica - about 10 minutes from the beach, and within minutes of restaurants and I-405.
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