Veritone’s mission is to democratize artificial intelligence and build a more empowered society.

VP, Vertical & Growth Marketing

Sorry, this job was removed at 8:36 a.m. (PST) on Wednesday, June 12, 2024
Find out who's hiring in Greater LA Area.
See all Marketing jobs in Greater LA Area
By clicking Apply Now you agree to share your profile information with the hiring company.
Employer Provided Salary: 180,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.


Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit


We're looking for a high performing Vice President, Vertical & Growth Marketing who will own and run Product Marketing, Campaign Management, and Partner Marketing team and functions for BUs with Veritone including Media & Entertainment, Sports Marketing, Public Sector, Human Resources, Public Safety, Legal,and Financial Services. This role will also work closely with the aiWARE and Services teams and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI). 


As the VP of Vertical Marketing & Growth Marketing you will be responsible for executing integrated marketing activities both through direct sales and with AWS and joint Veritone/Carahsoft partners, Professional Services, and Alliances and Channel Partners.  You will have a set of focus partners that aligns with and augments global marketing focus, program management, and driving revenue through partnerships.    

Product Marketing Strategy 

  • Understand our market, buyers, and competition to shape Veritone product story and narrative
  • Craft, own, and evangelize our product value and benefits to convey the value of Veritone’s solutions, products, and services as they relate to our direct customers and partner ecosystem
  • Create compelling, high-quality content for internal and external stakeholders
  • Develop strategic marketing plans to drive awareness, education, and evangelism for the entire portfolio with customers, prospects, media, analysts, and influencers
  • Partner with Product Management to thread the operations portfolio throughout our platform and product messaging
  • Execute on a solutions-marketing based approach and deliver integrated content that drives pipeline
  • Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns
  • Drive direct and partner product and solution launches, ensuring the field is enabled and other GTM teams can execute their launch tactics
  • Work closely with the corporate marketing team to permeate product messaging across web and other customer-facing communication vehicles
  • Support funnel growth activities, such as blog posts, press releases, SEO, campaigns, and technology events, by providing core messaging
  • Present to Sales and customers at both internal and external events
  • Benchmark and assess the impact of your work against key business metrics

Campaign Management 

  • Develop and execute a comprehensive field marketing strategy aligned with the company's vision and business objectives.
  • Own customer-facing communication approaches for aiWARE and serve as primary marketing point of contact with internal and external business partners, enabling strong, collaborative working relationships.
  • Plan and execute from start to finish campaigns and programs that drive lead generation, conversion to pipeline and close revenue
  • Define local and regional marketing objectives, target audiences, and key performance indicators (KPIs) to measure success.
  • Identify the right marketing mix to achieve strategic goals including digital, email/nurture, webinars, SEO, ABM, events, local programs, partner programs, and more.
  • Plan and execute localized marketing campaigns in collaboration with regional sales teams and cross-functional marketing partners, aligned with core business and marketing objectives.
  • Closely monitor local campaign performance and provide insights for optimization.

Partnership and Community Engagement 

  • Owning and managing partner portal, revenue/pipeline dashboards, MDF, reporting, and sharing trends monthly/quarterly.
  • Content creation including writing of email campaigns, webinar themes/abstracts, communications to both partners and customers on program deliverables.
  • Identify local partnerships and community engagement opportunities to enhance brand recognition.
  • Foster a sense of partner and community involvement and support for the company.
  • Identify the optimal key partners to collaborate with in order to increase Veritone’s pipeline and brand awareness
  • Be the global marketing expert on AWS’s relationships focused on creating content and activities that educate customers on the services, benefits, and differentiation of the relationship.
  • Plan, develop, and execute the implementation of multi-channel partner programs and marketing campaigns (events, webinars, digital campaigns, etc.) to drive demand generation
  • Collaborate with the Product & Customer Marketing teams to create partnership collateral, including partner enablement content, use cases, case studies, etc.
  • Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global partner campaigns to drive revenue through AWS Marketplace and partner programs

Budget Management 

  • Manage the field & BU marketing budget for local and regional initiatives.
  • Allocate resources effectively to achieve marketing objectives.
  • Track and report on expenses related to field marketing campaigns
  • Awareness of budget tracking, MDF management, and how it plays into the overall partner marketing plan, including tracking ROI with an acute ability to drill down into performance data.


  • Minimum of 15+ years Campaign & Partner marketing management – rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI (this is NOT entry level).
  • A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
  • Experience using, Pardot or other email marketing tools, and partner portal or content syndication tools for campaign mapping and execution
  • Lead management - tracking and reporting on marketing leads generated in a region, holding sales accountable for follow-up and pipeline reporting.
  • The ability to track program performance within an agreed set of parameters to specific KPIs.
  • The ability to develop regional buyer and customer insights to be shared internally with relevant teams.
  • Customer marketing - including references, advocacy, and customer campaigns. Collaborating with the customer teams to gain insight into customer behaviors and matching activities to drive engagement.
  • Event management, including the evaluation of potential events, execution, follow up, tracking and reporting.

WHO YOU ARE (Ideal Candidate)

  • Fifteen  years’ minimum experience in technology sales/marketing including Artificial Intelligence/ML / Gen AI and B2B Marketing (ideally enterprise software) with  partners – VAR/Resellers, ATS - Applicant Tracking Systems and System Integrators - AWS a plus
  • Experience working with Carahsoft as a distributor
  • Experience in marketing AI solutions/services 
  • Experience in running marketing teams focused on Public Sector, Media & Entertainment and HR customer base
  • Proven track record with demand generation initiatives.
  • Metrics-focused and detail-oriented with the ability to excel in a fast-paced environment.
  • Highly motivated, self-starter who has the ability to get the job done.
  • Strong interpersonal skills with a proven, demonstrated ability to influence others, work cross-functionally, and build and maintain successful relationships internally and externally.
  • Excellent oral and written communication skills, including the ability to present and position marketing plans.
  • Highly proficient in MS Office (Word, Excel, and PowerPoint); CRM tools such as; and project management tools (Asana).
  • A willingness to travel, as required for the role.


  • A competitive compensation package
  • Equity Grant(s) 
  • Employe Stock Purchase Plan (ESPP)
  • Remote first + Hybrid workplace
  • VERI Communities (Affinity Groups) & Belonging
  • Empowerment to build your career journey at Veritone
  • Flexible (Paid) Time Off
  • Benefits Program: medical, dental, vision, 401K matching, and more!
  • Mental health awareness and support
  • An opportunity to be a part of the next big thing in artificial intelligence!


  • Loves learning & continuous growth; stays current on marketing trends
  • Can juggle multiple projects, priorities, and deadlines with a positive attitude
  • Comfortable in a fast-paced, small company environment
  • Collaborative and always contributing value
  • Driven to win as a team
  • Remote first workplace
  • Check us out!

Veritone is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE, orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. We love to continuously grow while staying ahead of trends and creating structure in an unstructured world. 

If you’ve made it this far and align with our goals, we look forward to reviewing your qualifications!


Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

(Colorado & California Only*): Minimum annual salary of $180,000.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.

*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.


See More
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Veritone Perks + Benefits

Veritone Benefits Overview

At Veritone, the mission is simple but ambitious: to democratize artificial intelligence and build a safer, more vibrant, transparent, and empowered society.

Our office philosophy is straightforward, remote first.

We allow employees to work where they are the most productive while giving them the opportunity to meet in person, continue to build relationships, and evolve our company culture.

There’s a VERI community for every walk of life, where employees discuss various topics, share stories, play games, and more. Whether it's VERI Cooks, VERI Equal, or VERI Fit—we understand the value of connection and put practices in place where employees feel welcome, connected, supported, and heard.

At Veritone, you will enjoy a wide variety of perks and benefits. Here's a sampling: competitive salary, stock options, unlimited vacation, remote-first environment, recognition programs, mindfulness resources, and VERI Communities. In addition to those perks, we offer an attractive benefits package including paid life insurance, dental whitening, FSA, pet insurance, family forming benefits, parental leave, and more.

Our VERI Values––Visionary, Electrifying, Resilient, Integrity––serve as our guide and are embedded in everything we do. They are the essence of our identity, the center of our culture, and represent who we are today and who we aspire to be—from how we behave as individuals, teams, and a company to our hiring practices and People Development initiatives.

If you are innovative, passionate and want to be part of a team that is intent on transforming the world with artificial intelligence to better humanity, then we invite you to help us make it happen.

Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Wellness discount program, Calm partnership to promote mental health & wellbeing and more!
Mental health benefits
Calm App membership for employees and up to 4 dependents.
Financial & Retirement
401(K) matching
Veritone's 401(k) retirement plan matches 50% of an employee's contributions for the first 6%.
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Veritone employees are eligible to use their Flexible PTO for Volunteering, Mental Health days and more!
Paid holidays
Paid sick days
Office Perks
Free snacks and drinks
In our Veritone office locations (Irvine, CA, UK, Israel)
Company-sponsored happy hours
Onsite office parking
Parking at our Irvine, CA location is free and plentiful.
Onsite gym
Professional Development
Promote from within
Online course subscriptions available
Customized development tracks

More Jobs at Veritone

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about VeritoneFind similar jobs like this