VP, Ticketing

The Role

Angel City FC is seeking a strategic, commercially driven Vice President of Ticketing to lead the club’s ticketing strategy and sales and service teams.

This leader will oversee ticket sales and service across season ticket memberships, premium seating, and group sales, with a strong focus on renewals, retention, and long-term fan value.

A core priority of this role is developing people, strengthening sales culture, and creating clear pathways for performance and career growth across the ticketing team.

The VP of Ticketing will partner closely with Marketing, Data Strategy & Insights, Partnerships, Event Operations, and the BMO Stadium ticket operations team to turn fan insights into strategy and execution across the full season.

Key Responsibilities:

• Own the club’s ticketing business across season ticket memberships, premium seating, group sales, and long-term ticket revenue strategy.
• Develop and execute the annual ticketing business plan, including forecasting, budgeting, pricing strategy, product mix, and sales targets.
• Lead dynamic pricing, yield management, and inventory strategy to maximize attendance, accessibility, and revenue.
• Build and execute the long-term season member growth, retention, and upgrade strategy focused on fan lifetime value.
• Serve as the business owner of ticketing CRM strategy and pipeline management in partnership with the Data Strategy & Insights team.
• Partner with Marketing to shape the single match ticket strategy, ensuring strong demand generation, campaign alignment, and conversion performance.
• Translate fan insights into actionable sales, pricing, and product strategies.
• Build and lead a high-performing ticket sales and service team focused on renewals, retention, and season ticket member experience.
• Serve as the primary business lead for ticketing partners (Ticketmaster, LAFC, Legends, SuitePro, etc.) and collaborate with stadium ticket operations to deliver a seamless matchday experience.
• Provide forecasting, insights, and strategic recommendations to the Chief Revenue Officer while contributing to the broader club's commercial strategy.

Qualifications

• 10+ years of progressive leadership experience in ticket sales, service, and revenue strategy within sports or live entertainment.
• Proven success in leading and scaling high-performing ticket sales and service teams.
• Strong expertise in ticketing systems, inventory management, pricing strategy, forecasting, and revenue planning.
• Experience leveraging CRM and data insights to drive fan acquisition, conversion, and retention.
• Experience working with Archtics, or similar ticketing platforms, preferred.
• Passion for women’s sports and belief in the continued growth and global potential of the NWSL and women’s sports overall.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Strong organizational and time management skills with the ability to manage multiple initiatives in a fast-moving environment.
• Entrepreneurial, growth mindset with the ability to lead from the front when needed.
• No degree required.

ACFC Perks & Benefits:

• Fully funded comprehensive medical, dental, and vision coverage
• 401 K plan
• Flexible PTO policy
• Paid Parental Leave
• Cell Phone reimbursement
• Snacks and beverages
• Dog Friendly HQ in Santa Monica
• Complimentary tickets to home games

Compensation:

The base salary range for this role is $160,000 - $190,000 annually, plus bonus eligibility.