VP of Strategic Operations

We’re Freebird — a high-growth, category-defining DTC-native and now omni-channel brand that’s scaling fast, expanding globally, into retail, and building a world-class team to match. After growing to 9-figures in revenue, we’re now laying the groundwork to double again over the next 12–24 months. That means building smarter systems, scalable processes, and a leadership team that thrives in controlled chaos.

We’ve been scrappy by design — but now we’re entering our next chapter. We’re looking for an experienced, execution-obsessed operator to take the reins and help us scale with intention.

We’re hiring a VP of Strategic Operations to work closely with the CEO and COO to translate strategy into execution and build the infrastructure to scale. You’ll own the cross-functional programs that make the business run — from international expansion to team-wide project management, operational SOPs, and everything in between.

This is not a behind-the-scenes role. You’ll work directly with every department head (Marketing, Product, Ops, Finance, Creative, and more) and be a trusted partner to senior leadership. Your job is to build systems, create clarity, reduce chaos, and keep the most important things moving forward.

• Project manage key company initiatives like international expansion, production line scaling, and subscription compliance
• Build and manage a system for creative asset production across departments
• Launch and lead our centralized SOP creation and maintenance process

• Operationalize company strategy into Asana with clear owners, deadlines, and accountability
• Roll out strategic plans across teams and ensure they’re updated, communicated, and executed
• Build a repeatable system for quarterly and annual planning

• Build org-wide processes for hiring, onboarding, performance reviews, and compensation adjustments
• Launch our internal employee handbook, offshore PTO system, and onboarding flows
• Create the infrastructure that enables us to double without doubling chaos

• Prepare directors for leadership meetings, launch structured team stand-ups, and run our weekly Ops meeting
• Support new VP/Director onboarding (Amazon, Ecom, Customer Service, etc.)
• Help team leaders stay focused by owning follow-up and project accountability

• Build weekly/monthly team reporting systems for department leads and managers
• Implement board-level reporting and establish our executive meeting cadence
• Capture and distribute insights from Growth and Ops calls across the org

• Plan and run in-person strategy sessions and 180-day rolling leadership offsites
• Coordinate pre-work, agendas, breakout sessions, and day-of execution

• 7–12+ years of experience in BizOps, Strategic Ops, or Chief of Staff roles
• Experience scaling a DTC or eCommerce company from ~$50M to $100M+
• Operator mindset with founder-like ownership and strong execution instincts
• Proficiency in project management tools like Asana (you’ll be the system owner)
• Strong communication and cross-functional leadership skills
• Obsessed with documentation, systems, SOPs, and making chaos calm
• Equally comfortable in the weeds and at 10,000 feet

• The opportunity to be a key driver of growth at a company scaling fast and doing big things
• A high-ownership role with room to innovate, experiment, and lead
• Smart, motivated teammates who value speed, transparency, and results
• Competitive comp + performance bonus

• Executive growth path — Built to scale into a COO-level role
• Medical, dental & vision insurance
• 401(k) with company match
• Unlimited PTO
• Founder access
• No politics, just execution
• Make your mark