VP Strategic Marketing

WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning. The WEKA® Data Platform sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that dramatically increase GPU utilization and make AI model training and inference, machine learning, and other compute-intensive workloads run faster, work more efficiently, and consume less energy.
WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s largest and most innovative enterprises and research organizations, including 12 of the Fortune 50, achieve discoveries, insights, and business outcomes faster and more sustainably. We’re passionate about solving our customers’ most complex data challenges to accelerate intelligent innovation and business value. If you share our passion, we invite you to join us on this exciting journey.

What you'll be doing:

The VP, Strategic Marketing will partner closely with the CMO to drive high-priority marketing initiatives to accelerate WEKA’s growth. This role is ideal for a strategic, execution-oriented leader with experience in fast-paced, data-driven environments who thrives on tackling complex challenges. You’ll leverage your skills in project management, process optimization, and cross-functional collaboration to ensure seamless execution and measurable outcomes on key marketing initiatives. You’ll oversee our pipeline driven teams from SDRs, Americas and EMEA Field & ABX marketing team and Marketing Operations & Analytics.

As a VP Strategic Marketing, you’ll:

• Strategic Planning and Initiative Execution - Work alongside the CMO to define, prioritize, and execute strategic marketing initiatives that drive key organizational goals. This includes setting clear objectives, establishing timelines, and ensuring resources are effectively allocated​.
• Cross-Functional Alignment and Process Optimization - Act as the central coordination point across marketing and other departments, improving communication and ensuring that all teams stay focused on shared outcomes. Develop streamlined processes to enhance operational agility without adding unnecessary complexity.
• Project Management and Performance Tracking - Oversee the execution of high-impact projects from inception to completion, setting milestones and tracking key performance indicators (KPIs) to ensure on-time, on-budget delivery. Regularly report on progress, highlighting successes and proactively addressing obstacles.
• Communication and Problem-Solving - Act as a liaison, facilitating information flow between the CMO and internal teams. Proactively address bottlenecks and resolve issues impacting project timelines or deliverables, providing clear, data-driven recommendations when needed​.
• Support for Culture and Change Management - Foster a culture of accountability, agility, and performance within the marketing team. Support change initiatives that drive continuous improvement adapting to evolving business needs in a fast-paced, high-growth environment.
• Data-Driven Analytics & Insights - Work alongside the CMO to define, prioritize, and drive predictive marketing analytics and insights across the org. This includes setting clear objectives, establishing the right KPIs, and ensuring a standard scorecard for marketing’s performance.
• Marketing Operations & Governance - Drive data strategy and governance to ensure high-quality, accurate marketing data for segmentation, targeting and decision making. Ensure compliance with data privacy regulations and industry best practices in marketing data handling and system usage.
• Team Management and Pipeline - Oversee and manage the inbound and outbound SDRs to ensure alignment with pipeline targets. Manage the ABX and Field Marketing teams ensuring a targeted account approach to deliver pipeline to the business. Manage the Marketing Operations & Analytics team to deliver a data-driven strategy and governance for the marketing organization. 

Requirements

• A Bachelor’s degree in business, communications, or a related field; an MBA or advanced degree is preferred.
• 10-15 years in strategic project management, operations, or executive support, with a background in management consulting or high-growth environments as a plus.
• Strong ability to support long-term planning and make data-informed decisions.
• Demonstrated experience managing complex, cross-functional projects from start to finish.
• Excellent written and verbal skills, with proven capability to align cross-functional teams.
• Proactive in addressing challenges and adept at adjusting to evolving priorities.
• High EQ with strong relationship-building and confidentiality handling.
• Results-oriented, curious, and thrives in fast-paced settings with a focus on continuous improvement.

The WEKA Way:

• We are Accountable: We take full ownership, always–even when things don’t go as planned. We lead with integrity, show up with responsibility & ownership, and hold ourselves and each other to the highest standards.
• We are Brave: We question the status quo, push boundaries, and take smart risks when needed. We welcome challenges and embrace debates as opportunities for growth, turning courage into fuel for innovation.
• We are Collaborative: True collaboration isn’t only about working together. It’s about lifting one another up to succeed collectively. We are team-oriented and communicate with empathy and respect. We challenge each other and conduct positive conflict resolution. We are being transparent about our goals and results. And together, we’re unstoppable.
• We are Customer Centric: Our customers are at the heart of everything we do. We actively listen and prioritize the success of our customers, and every decision we make is driven by how we can better serve, support, and empower them to succeed. When our customers win, we win.

Concerned that you don’t meet every qualification above?

Studies have shown that women and people of color may be less likely to apply for jobs if they don’t meet every qualification specified. At WEKA, we are committed to building a diverse, inclusive and authentic workplace. If you are excited about this position but are concerned that your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.

 WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.