VP, Sales

About Relo Metrics
Since day one, the Relo Metrics team has pushed past traditional boundaries in the sports sponsorship arena to ensure our clients are always a step ahead through innovative, intuitive data solutions. 

Relo Metrics is an AI-powered, fast-growing, global Saas company that works with marquee sports leagues, clubs, agencies and brands to help them realize and optimize the value of their sports sponsorship investments. Our sponsorship analytics intelligence platform empowers our clients with the insights they need to retain and grow revenue with dedicated support from our world-class team of industry experts.

Sound like Relo Metrics could be a good fit for you? Check out our Careers page to learn more!

Overview

As the Global Head of Sales, you will be the primary architect of our revenue engine. This is a leadership-heavy role responsible for scaling a high-performing global team, refining our Go-To-Market (GTM) strategy, and securing enterprise-level partnerships with the world’s largest sports properties, media companies, and Fortune 500 brands.

You will lead our sales efforts across North America, EMEA, and APAC, ensuring that ReloMetrics remains the global standard for sponsorship valuation.

Key Responsibilities

• Revenue Leadership: Own the global revenue target. Develop and execute a scalable sales strategy to exceed quarterly and annual growth objectives.
• Team Scaling & Mentorship: Lead, recruit, and develop a world-class team of Sales Directors, AEs, and SDRs. Foster a culture of high performance, accountability, and continuous learning.
• Strategic GTM: Refine our "Relo Census" and "Total Sports Performance" market positioning. Work closely with Marketing and Product to align our roadmap with the evolving needs of the sports-tech ecosystem.
• Enterprise Dealmaking: Directly lead or support high-stakes negotiations with major sports leagues (NFL, NBA, MLB, F1), global agencies, and Tier-1 brand sponsors.
• Global Operations: Harmonize sales processes across different regions (NA, EMEA, APAC), ensuring local market nuances are met while maintaining a unified global strategy.

Who You Are

• The Industry Expert: You are a Sales Leader, specifically within Sports Tech, AdTech, or SaaS Data Analytics. You understand the mechanics of sponsorship and media valuation.
• The Scaler: You have a proven track record of taking a company from $10M–$20M ARR to $50M+ and beyond.
• The AI Evangelist: You are comfortable selling complex, technical AI/Computer Vision solutions and can translate "data science" into "business ROI" for C-level stakeholders.
• The Culture Champion: You align with our values of Ambition, Collaboration, and Accountability. You believe in "Focus Fridays" and building a resilient, sustainable sales culture.
• Global Mindset: You have experience managing distributed teams across time zones and cultures.

Our Values

Row in the same direction to grow in all directions.

Be empathetic, team oriented, synchronous and win together.

Say what you do, do what you say.

Be transparent, accountable and honest.

Be Game Changers.

Be growth-minded, fast-paced, and have a challenger mindset

Candidate Profile

Education

• Bachelor’s degree required (MBA preferred).

Experience

• 10–15+ years of experience in Sales Leadership, specifically within Sports Tech, AdTech, or SaaS Data Analytics
• Proven track record of taking a company from $10M–$20M ARR to $50M+ and beyond
• Deep network within the sports and entertainment industry (Teams, Leagues, Rights Holders)

Skills

• Expertise in modern sales tech stacks (Salesforce, SalesLoft, etc.) and methodologies (MEDDIC, Challenger, or similar)
• Sponsorship & Media Valuation Literacy: Beyond just "selling SaaS," they must understand the mechanics of CPM vs. Earned Media Value (EMV). They need to be able to explain to a CMO why a 3-second logo exposure on a TikTok clip is worth $X compared to a stadium billboard.
• Data Storytelling & Evangelism: ReloMetrics is shifting the industry from "gut feel" to "real-time data." The leader needs the skill to take complex AI-detected metrics and turn them into a compelling ROI narrative for non-technical stakeholders (e.g., General Managers or Brand Managers).
• Global GTM Orchestration: The ability to manage a "multi-speed" sales cycle. Selling to an English Premier League club is a different beast than selling to a US-based Fortune 500 brand. They need the skill to localize strategies without losing global brand consistency.
• Cross-Functional Collaboration (Product/Engineering): Since Relo is tech-heavy, this leader must act as a bridge. They need the technical literacy to translate "client pain points" into "product requirements" for the Computer Vision and Data Science teams.
• Advanced Sales Forecasting & Operations: At a VP/Sr. Director level, they need mastery over the "science" of sales—pipeline hygiene, predictable revenue modeling, and leveraging tools like Salesforce or Gong to drive efficiency across a global team.

Personal Attributes

• The "Scrappy Executive" Mindset: Despite being a subsidiary of an established player like GumGum, ReloMetrics still has a high-growth, "scale-up" energy. They need someone who can build a slide deck one hour and lead a board meeting the next.
• Intellectual Curiosity (The "Student of the Game"): The sports-tech landscape changes weekly (e.g., the rise of women’s sports, the shift to streaming, new jersey patch regulations). This person must be obsessed with staying ahead of the curve.
• High Emotional Intelligence (EQ): In the sports world, relationships are the ultimate currency. They need to be authentic, relatable, and able to navigate the "old guard" of sports while representing the "new guard" of tech.
• Resilient & Adaptive: Sales cycles in sports can be seasonal or tied to broadcast rights negotiations. They need a steady hand and a "growth mindset" to navigate long-tail enterprise deals without losing momentum.
• Collaborative Leader (Not a Lone Wolf): GumGum and Relo value a "Winning at Work and Life" culture. This person should be a mentor who empowers their team rather than a "top-down" micromanager.

This leader, on top of the posted base pay, will have the opportunity to earn incentives based on a commission plan.