The VP of Revenue Strategy will develop and execute the monetization strategy for MaxPreps, focusing on ad product operationalization, workflow development, and team leadership.
PlayOn is looking for a process-oriented, growth-minded VP of Revenue Strategy to lead development and execution of the monetization strategy for the company’s National Ad Sales division. With a focus on operationalizing new and existing ad products forMaxPreps, this candidate will play a crucial role in architecting systems and workflows that support product development, inventory management, pricing and planning, client proposals, campaign optimizations, and post-sale execution. Reporting to the SVP, National Ad Sales, the ideal candidate will have a strong analytical mind and can operate cross-functionally to help the team drive and retain revenue against MaxPreps and the broader PlayOn portfolio of brands including GoFan and NFHS Network.
The Outcomes You’ll Deliver
- Monetization Strategy– Spearhead development of MaxPreps’ monetization strategyacrossdisplay, video, and social
- Workflow Development –Partner with internal stakeholders and external vendors to develop clear and efficient workflows that support revenue generation and retention
- Inventory Management–Build systems that can effectively manage the the projection and delivery of cross-platform ad inventory
- Ratecard & Product Suite– Collaborate cross-functionally to dream up new, unique ad products and high-impact brand experiences
- Talent Development –Build and retain a diverse, empowered team of sales planners, social optimizers, and account service managers
In this role, you can expect to
- Provide exceptional team and thought leadership surrounding monetization strategy for MaxPreps and the broader PlayOn portfolio
- Partner cross-functionally to develop proactive and reactive ad products that elevate the entire MaxPreps content ecosystem
- Spearhead creative development, ideation, and construction of company ratecard(s), proposal templates, audience profiles, and additional executional materials
- Partner with the people team and senior leadership to recruit, manage, and empower team of sales marketers, research associates, and designers tasked with supporting and influencing in-market pitches and storytelling
- Optimize campaigns including social-specific executions involving social platforms, paid boosting/amplification, etc.
- Build effective pre- and post-sale workflows that champion quickness, efficiency, and exceptional account service and retain revenue
- Inform and influence decisions pertaining to production, deal margins, non-media endeavors, and more.
- Support the creation and implementation of client and/or company-specific measurement initiatives
To thrive in this role, you have
- Bachelor's Degree and 7+ years operations and/or revenue strategy experience
- Demonstrated track record of building effective pre- and post-sale workflows and managing core facets of the inventory / pricing operation
- Creative “big picture” mindset and problem-solving attitude that can help influence monetization strategies
- Experience managing teams and/or projects with strong performance and resultswith a passion to lead team members
- Ability to thrive in multiple environments and effectively work with others to solve problems and achieve broader business outcomes
- Organized, strategic thinker who’s able to take concepts to reality
- Strong written and verbal communication skills
- Interest in and enthusiasm for high school and broader sports marketplace
- Proficient in PowerPoint, Keynote, and other design / presentation tools
- Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
How You Play
- Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
Top Skills
Ad Measurement
Digital Advertising
Keynote
PowerPoint
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