VP, Product Marketing

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
The Vice President (VP) of Product Marketing is a key strategic leader responsible for driving the vision, direction, and execution of BlackLine's product and solution marketing initiatives. Reporting directly to the Chief Marketing Officer (CMO), this executive collaborates closely with senior leaders across Sales, Product, and Executive Management to shape and lead global product marketing strategies. The VP will be instrumental in defining and advancing product messaging, competitive positioning, go-to-market (GTM) strategies, and alliances marketing, ensuring alignment with both current and future business objectives.
In this high-impact role, the VP will lead a high-performing product marketing team, overseeing the development of compelling product narratives that articulate the unique value and ROI of BlackLine's offerings. With a sharp focus on market differentiation and competitive analysis, the VP will be responsible for driving product content and positioning that resonates across diverse customer personas and use cases.
A strong collaborator, the VP will work cross-functionally with key stakeholders to align product messaging with business priorities, user needs, and market trends. Additionally, the VP will oversee the creation and execution of comprehensive product marketing plans, leveraging a deep understanding of both the competitive landscape and BlackLine's evolving product suite. As the primary liaison between Product Development and Marketing, the VP will play a pivotal role in driving the successful launch and adoption of new product features and enhancements.
You'll Get To:

• Serve as the strategic liaison to the Executive Management team for go-to-market initiatives, including branding, competitive intelligence, and positioning.
• Ensure alignment and consistency in global messaging across all content and enablement activities, leveraging clear, compelling product narratives.
• Lead messaging strategy for key events, including BeyondTheBlack (NA/EMEA/APAC), Best Practices Summits, and Tier 1 & 2 Prospecting Events.
• Drive customer engagement through interviews, speaking sessions, and external brand representation.
• Develop deep expertise in BlackLine's products, markets, competitors, and customer needs.
• Partner with Enablement teams to deliver effective sales tools, competitive intelligence, and sales playbooks.
• Conduct market research and competitive analysis to shape positioning and identify new customer acquisition opportunities.
• Oversee the creation of product marketing assets (e.g., collateral, brochures, white papers) targeting key customer segments and highlighting product value.
• Collaborate with Product Management to ensure strong marketing positioning of new product features and updates. Drive commercialization of new products in the BlackLine portfolio.
• Stay aligned with the product roadmap to incorporate new features and enhancements into the marketing strategy.
• Support marketing programs across demand generation, partner, and channel marketing by communicating the value proposition of all products and solutions.
• Act as the product expert for internal teams, offering product evangelism and representing BlackLine at industry events and in speaking opportunities.
• Collaborate cross-functionally to ensure marketing strategies, materials, and activities are impactful and aligned with business goals.
• Educate sales, customer success, and account management teams on product positioning, ROI, and TCO.
• Represent BlackLine at industry events, webinars, trade shows, and advisory councils, positioning the company as a thought leader.
• Stay current on industry trends, emerging technologies, and evolving market standards to inform marketing and product strategies.
• Develop and execute strategies aimed at influencing key market stakeholders and industry influencers.
• Perform additional duties as required.

Managerial Responsibility

• Lead, mentor, and manage the product marketing team, setting clear goals, performance expectations, and fostering professional growth and development.
• Build and sustain a high-performance team culture, ensuring alignment with business objectives and driving continuous improvement.
• Oversee the recruitment, training, and development of the product marketing team to ensure the right talent is in place to execute on key initiatives.
• Provide strategic direction to the team while fostering collaboration and innovation, ensuring the team is aligned with overall organizational goals.
• Monitor team performance and provide regular feedback, coaching, and support to optimize productivity and success.
• Collaborate with cross-functional teams to ensure effective resource allocation and timely execution of product marketing initiatives.
• Establish and manage departmental budgets, ensuring efficient use of resources and alignment with company goals.

What You'll Bring:
Years of Experience in Related Field: 12+ years of experience in product marketing, with at least 5+ years in leadership roles managing high-performing teams and driving strategic initiatives in the software or technology industry.
We're Even More Excited If You Have:

• Proven expertise in global product marketing, go-to-market execution, competitive analysis, and cross-functional collaboration with sales, product management, and executive leadership.
• Demonstrated success in leading product messaging, content development, and market research, with a strong track record of influencing senior stakeholders and driving product adoption and growth.

Thrive at BlackLine Because You Are Joining:

1. A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
2. A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
3. A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $289,000.00 - USD $362,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.
Accommodations:
BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.