PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70% of the Fortune 100 trust PagerDuty as essential infrastructure.
Join us. At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world—all in a flexible, award-winning workplace.
PagerDuty is seeking a Vice President, Product Marketing who will be the voice of the market to the business, influence our product roadmap, and develop and own product and platform positioning that differentiates PagerDuty in the marketplace. As our VP of Product Marketing, you will play a key role in defining and educating our market while ensuring that our customer-facing teams have everything they need to win. With a proven track record of management success, you will build and lead a high-performing group encompassing product marketing, solutions & industry marketing, and market intelligence (inclusive of competitive intel). You’re excited to bring to PagerDuty an arsenal of best practices, a customer-obsessed point of view, and a history of fostering tight collaboration across Marketing, Product and Sales, and we can’t wait to meet you.
What we expect from you:
Strategy
- Architect, deliver and iterate on strategic messaging and value proposition articulations for our platform and products that equips the sales teams to close deals, supports successful product launches, and deploys through all market-facing communication touch points (website, sales messages, content, etc.).
- Be a strategic partner to our Product teams by bringing deep domain expertise in defining personas, influencing strategic roadmap decisions, and compellingly articulating customer needs as well as market and competitive dynamics.
- Understand and disseminate market insights, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for PagerDuty’s offerings.
- Maintain a deep understanding of our current and upcoming product and product plans in alignment with product leadership.
- Contribute to pricing & packaging strategy with customer, market and competitive insights that maximize market fit with focus on increasing revenue and deal size.
- Own the external launch process from design to delivery for our platform and its products.
Leadership
- Build, mentor, and inspire a world-class, data-driven product marketing team.
- Define team’s strategy, goals, budget, and hiring to build and measure team results.
- Design and implement a metrics-driven framework for measuring PMM impact, from pipeline to adoption to retention.
- Ensure that all product marketing work is guided with deep knowledge of our products and the business problems they solve and offers data-driven insights to frame the problems.
- Build strong relationships with cross-functional departments, including Product, Field, and Sales Enablement, to ensure alignment with clear GTM plans that empower every team to succeed.
Enablement
- Partner hand-in-hand with Sales Enablement to equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, and increasing annual contract value.
- Create value based, solutions-oriented, product-informed content and positioning, in partnership with our Corporate Marketing and Content teams, to ensure we deliver stories and artifacts that focus on business value and address each part of the buyer’s journey.
- Drive and inspire PagerDuty thought leaders - from building keynote presentations, writing compelling articles, speaking on the company’s behalf, and brief decision makers, all in an effort to solidify our position as the thought leader in modern digital operations.
- Nurture and leverage relationships with industry thought leaders, influencers, key strategic customers and partners to help increase market awareness about PagerDuty.
- Lead the creation, design, and enablement of our externally-facing product demos.
- Work with the partner teams to develop solutions that support PagerDuty’s GTM plays and deliver value to partners and customers.
Requirements:
- 10-15 years of experience in product marketing and related marketing functions in the software industry
- Relevant domain expertise strongly preferred
- 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders
- Demonstrated ability to build trusted relationships with executive sponsors and practitioners
- Experience with enterprise Software-as-a-Service offerings; technical background or clear understanding of developer products a plus
- Experience supporting an Integrated GTM motions that includes Product-led Growth, Sales, Partners, and technology ecosystems
Hesitant to apply?
We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn’t the right role or time - sign up for job alerts!
Where we work
PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:
Location restrictions:
Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
Candidates must reside in an eligible location, which vary by role.
How we work
Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.
What we offer
As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.
Your package may include:
- Competitive salary
- Comprehensive benefits package from day one
- Flexible work arrangements
- Company equity*
- ESPP (Employee Stock Purchase Program)*
- Retirement or pension plan*
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
- Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
*Eligibility may vary by role, region, and tenure
About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud. The PagerDuty Operations Cloud combines AIOps, Automation, Customer Service Operations and Incident Management with a powerful generative AI assistant to create a flexible, resilient and scalable platform to increase innovation velocity, grow revenue, reduce cost, and mitigate the risk of operational failure. Half of the Fortune 500 and nearly 70% of the Fortune 100 rely on PagerDuty as essential infrastructure for the modern enterprise.
PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.
Go behind-the-scenes on our careers site and @pagerduty on Instagram.
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.
PagerDuty uses the E-Verify employment verification program.
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