VP, Product, Customer, and Lifecycle Marketing

We are looking for an experienced and versatile VP of Product Marketing to lead our product marketing function. This role is a critical part of the marketing leadership team and will be instrumental in designing and owning significant parts of our go-to-market strategy. As part of this role, you’ll be regularly collaborating with the executive leadership team.

This position is fully remote.

Build a strong product marketing core

• Design, build, and evolve our messaging and positioning frameworks with a focus on differentiation in the market
• Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism
• Ensure all messaging and content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences

Build a best-in-class motion from product to go-to-market

• Partner with our product team to provide a clear view of the market, our key personas, their pain points, and opportunities to build key features to improve market penetration and turn our product roadmap into a revenue driver
• Craft and manage a process to take new products and releases to market, driving differentiation and aligning with key pain points for our target audiences
• Enable our external-facing teams with toolkits to maximize the potential of our evolving product suite

Build and manage a high-performing team

• Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production
• Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards
• Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement

Be a strong cross-functional partner

• Optimize our go-to-market teams by analyzing our revenue process, identifying areas for improvement, and ultimately driving improved close rates and deal velocity
• Partner with our product team to provide a clear view of the market, our key personas, their pain points, and opportunities to build key features to improve market penetration
• Enable our customer-facing teams with material that makes each one of them an expert, improving rep ramp times, deal velocity, and win rates
• Foster customer relationships, maximize customer referenceability, and produce high-quality customer reference material that our team loves and uses regularly
• Create an industry knowledge center of excellence for employees and customers

• A proven ability to execute strategically with a focus on measurable outcomes, driving growth-oriented solutions for clients in B2B SaaS
• Success advising multi-product SaaS companies on new categories and category evangelism
• Exceptional communication and interpersonal skills, capable of engaging effectively with various stakeholders
• Relevant persona and product experience in healthcare benefits is a strong plus
• Excellent problem-solving skills and the ability to adapt to changing priorities and deadlines
• A strong sense of ownership and accountability, with a commitment to delivering high-quality work
• Self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams
• A strong sense of compelling storytelling that can turn complex product information into concrete value propositions that emotionally resonate with our audience
• A willingness to “roll up your sleeves” and do whatever is necessary to ensure company success
• Experience working in a rapidly evolving startup environment
• A desire to be a part of our mission to improve the U.S. healthcare system

The base salary range for this position is $220,000 - $250,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k), Teladoc Health and more.