The Role
Fisher & Paykel is one of New Zealand’s best-known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique.
Driven by our brand values of being real, generous, curious and sustainably minded, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human-centered, #1 premium appliance brand.
The Opportunity
As the Vice President, Marketing for the US market you will play a significant role in accelerating Fisher & Paykel Appliances (F&P) market position by leading the local marketing strategy and implementation and ensuring alignment to the global marketing playbook and brand identity. This role will be key in balancing total marketing investment to achieve short- and long-term commercial objectives, in partnership with the local and global marketing group, including digital and brand teams.
You will lead the understanding of F&P’s marketing strategy for both the indoor (F&P) and outdoor (DCS) brands nationally =with a particular focus on its end-to-end implementation across all customer touchpoints to drive deep consumer and customer engagement and loyalty while enabling delivery to leading goal growth strategy.
The role requires you to work collaboratively with our centrally located internal Brand & Content team to ensure effective and consistent communications that support the brand strategy. As the US Marketing Lead, you will collaborate with the Global Marketing and Digital teams to ensure the seamless local execution of the global strategy ensuring alignment to marketing playbook and effective activity across all customer touchpoints.
This is where you come in
While the title reflects alignment with our leadership team and the influence you will hold both locally and globally, this is a hands-on role focused on partnering with leaders to shape and deliver impactful marketing strategies to drive business success.
Being immersed in what the future of marketing looks like, means your agility to change how we engage with our customers is second to none. We are changing fast, and the market is changing with us, so you will need to have a digitally focused forward-thinking approach to be at the forefront of engaging our future customers.
So who are you?
You’ll be an energized, focused leader with broad experience across marketing roles; you will understand luxury and design led brands and will have experience specifically working in-house for companies specializing in the manufacturing and marketing of durable goods.
You will lead our US Marketing team for F&P and DCS, partnering with our central Brand & Content Team to ensure alignment on brand standards and market strategy execution. You will understand our customer personas and the levers to engage them. While keeping your finger on the pulse you will engage with your global marketing colleagues to collaborate on ways to continuously connect our customers across our brand, products and services.
You will be able to perform at a senior level both strategically and operationally, with a passion for driving strategy, putting structured plans in place to achieve our strategic imperatives and have a strong financial understanding and analytical skills.
You’ll possess an ability to develop and apply the best commercial and creative solutions for the right situation, increasing market share. You’ll provide insights through analytics, understanding and focusing on what creates whole of business value.
You will have expertise in the media landscape and familiarity with D2C (Direct-to-Consumer) channel strategies. You will have the ability to adapt and thrive in a dynamic, fast-paced environment, be decisive and able to advise and guide a team in the right direction.
We are a global brand on a journey as a business, so a key priority will be to influence the direction of who our customer is and how we effectively engage with them.
What we offer
This is a unique opportunity to move into a senior leadership role within a market team that is part of a broader global organization, Fisher & Paykel Appliances and our global parent company, Haier. In addition to gaining broad exposure and a diverse set of opportunities that come from a growing challenger brand, you will have the ability to participate in a variety of formal and informal leadership development opportunities to grow your personal leadership ability.
In addition to the Leadership & Career Development programs, including organized mentorship opportunities, we offer the following competitive benefits:
Competitive medical, dental, vision, life, and disability insurance
401K with company match
Paid Vacation/Time Off: We believe that your time off is important, which is why all US employees are offered generous time away. Hourly roles accrue 20 days of paid vacation starting year 1 and exempt roles are eligible for our TAYN policy. We also offer 12 company holidays per year.
Parental Leave: Becoming a new parent is a full-time job. Our new policy offers all primary caregivers 26 weeks' paid leave for the primary caregiver, a flexible return to work with reduced hours at full pay, as well as four weeks of paid leave for partners to spend time with their growing families.
Wellness Initiatives such as our Fuel Up Fridays, a company-paid subscription to Calm, No-Meeting Fridays, and personalized healthcare support for your wellness journey.
Exclusive Employee discounts on all F&P products
Pet Perks
Role-specific Company Bonus
The total target compensation (base salary + variable incentive) range for this position is $170,000 - $220,000. This range is a guideline only and may not reflect your exact offer. Factors considered when extending an offer include (but are not limited to) education, experience, relevant skills, internal equity, and alignment with market data.
FPA works in a hybrid/flex working environment, however, this role is based in our US Headquarters in Costa Mesa, California
From the grandest of ideas to the smallest of details, every day we're turning our passion into performance and improving life through good design. It's this passion that inspires us towards reaching our goal - to become the most human-centered appliance brand in the world.
If you are interested in joining the team that is accelerating Fisher & Paykel’s brand consideration in the US, we want to hear from you.
#LI-SF1
Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
Top Skills
Fisher & Paykel Appliances Costa Mesa, California, USA Office
Costa Mesa, California, United States, 92626
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