Fractional VP of Marketing

Who We Are:

Max Retail is a secure online marketplace connecting over 2,000 independent retailers to efficiently sell their excess inventory. Our platform leverages a vast network of online and offline retailers, empowering sellers to convert unsold goods into revenue streams. With Max Retail, sellers can enhance their sell-through rates and access new customer segments for increased market reach.

Who We Are Looking For:

We are seeking a highly experienced and strategic VP of Marketing  to play a key role in driving revenue growth and shaping our brand presence across B2B marketplaces and D2C e-commerce channels. In this role, you will be responsible for developing and executing data-driven marketing campaigns to acquire new customers, retain existing sellers, and maximize customer lifetime value. You will have a deep understanding of both performance and product marketing, with proven experience in B2B and D2C environments. This role requires a highly analytical and results-oriented individual who can contribute to the success of our marketing team and the overall growth of the company. A key focus of this role will be to position our B2B brand as a true technology company for retail companies, and build a captivating D2C brand for our owned sales channels.

What You'll Do:

• Plan and execute data-driven performance marketing campaigns across various channels, including paid search, social media advertising, display advertising, and email marketing.
• Conduct in-depth market research and competitive analysis to identify opportunities and optimize campaign performance.
• Manage assigned marketing budgets effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI).
• Continuously monitor and analyze campaign performance, identifying areas for optimization and driving continuous improvement.
• Develop and execute product marketing strategies to drive adoption and engagement of new features among existing sellers on our B2B platform.
• Create compelling messaging and content that highlights the value proposition of new products and features, driving upsells and increasing customer lifetime value.
• Contribute to the development and implementation of strategies to increase seller retention and reduce churn, such as onboarding programs, loyalty programs, and personalized communication.
• Contribute to the development and execution of brand building strategies that position Max Retail as a leading technology provider for retail companies in the B2B space.
• Create compelling brand messaging and content that resonates with our target audience and differentiates us from competitors.
• Ensure brand consistency across all marketing channels and touchpoints.
• Build a captivating D2C brand for our owned sales channels, driving customer engagement and loyalty.
• Track and analyze key performance indicators (KPIs) across assigned marketing activities, ensuring alignment with business objectives.
• Utilize data visualization tools to effectively communicate campaign results and trends to stakeholders.
• Contribute to regular reports on marketing performance, providing insights and recommendations.
• Lead and mentor a growing e-commerce team, fostering a culture of collaboration, innovation, and continuous improvement.
• Collaborate effectively with the marketing team and cross-functional teams, including sales, product, and engineering, to ensure alignment and achieve shared goals.

Who You Are:

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of relevant experience in performance marketing and product marketing, with a proven track record of success in both B2B marketplaces and D2C e-commerce.
• 5+ years managing high performing teams
• Deep understanding of performance marketing channels and tactics, including paid search, social media advertising, display advertising, and email marketing.
• Solid understanding of product marketing principles and strategies for driving product adoption and engagement.
• Strong analytical and data interpretation skills, with experience in using marketing analytics tools and platforms.
• Proficiency in A/B testing methodologies and campaign optimization techniques.
• Excellent communication, collaboration, and presentation skills.
• Ability to work independently and as part of a team in a fast-paced, high-growth environment.
• Passion for marketing innovation and a desire to contribute to the success of a dynamic company.