VP Marketing for Enterprise Subscriptions

Job Description:

ABOUT US

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

ABOUT THE ROLE

The Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.

We are looking for a VP Marketing for Enterprise Subscriptions who will report to the SVP Marketing and Subscriptions Strategy. This VP will work closely with direct sales teams as well as Enterprise Subscription customers and partners in corporations and universities to ensure budget targets are met.

YOU WILL

• Work in our midtown Manhattan office 3 days every week

• Manage a team to deliver on subscription, revenue, lead generation, customer engagement, and other goals

• Collaborate closely with Enterprise Subscription sales leadership on the goals, strategies, and plans required to deliver on fiscal year revenue and subscription targets

• Articulate the annual/quarterly strategies that ladder up to overall goals and ensure teams are delivering on their goals

• Provide strategic direction to the Enterprise marketing team to ensure each area understands their contribution to the overall goals and strategy and can build plans to meet goals

• Provide holistic marketing plans across all areas in the Enterprise Subscriptions marketing team - lead generation / sales enablement, engagement, and product propositions, ensuring on time and on budget delivery of the plans

• Help define audience segments and use customer insights to drive growth

• Serve as a champion for the customer across the company

• Communicate key opportunities, business risks, and mitigation plans to leadership teams across the organization

• Report on business performance through quarterly business reviews and senior leadership updates in conjunction with Enterprise Subscription sales leadership

• Partner with finance, product, marketing, insight, and editorial leads to ensure all teams are aligned to and working toward strategic goals

• Work closely with data and insight to find opportunities and build business cases that will accelerate subscriber and revenue growt

• Understand the competitive landscape to identify market opportunities and risks

YOU HAVE

• The willingness to work on-site in our midtown Manhattan office 3 days each week

• At least 15 years of experience in a commercial role within a subscription business; experience working in media or publishing sectors is a plus

• Experience building subscription businesses 

• Experience building and leading high-performing teams, with a proven ability to attract, develop, and retain top talent while fostering a culture of collaboration, accountability, and results

• Experience using data effectively to make decisions

• Ability to look ahead to understand how market trends will impact the business and pivot accordingly

• A strategic mindset with the ability to connect day-to-day work to broader business goals

• Ability to see the “big picture” and turn individual tactics into programs of work

• Experience effectively working in a matrixed company model

• Strong negotiation and influencing skills

• Experience leading with a growth mindset

• Ability to manage workload effectively in a fast paced environment

#LI-HYBRID

OUR BENEFITS

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $235,000 - $285,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..